Bausch + Lomb, a company of Valeant Pharmaceuticals International Inc, announces today the launch of their enhanced digital hub Bausch.co.uk. With over 160 years of eye care heritage and devoted international expertise, Bausch + Lomb remains at the forefront of visionary innovations. Introducing their next generation website - a destination for customers and healthcare professionals to access the latest information on eye concerns and associated eye care advice.
Bausch + Lomb’s unparalleled breadth of the finest eye care products and services, from contact lenses and lens care, to pharmaceuticals, eye care nutrition, intraocular lenses and surgical equipment, puts it in prime position to offer this unique dedicated digital eye care channel.
This website will become a hive of activity delivering educational materials, news, product information and expert insight. The website will also have the functionality for Health Care Professionals to order products online as well as learn about the company’s extensive eye care portfolio.
The innovative hub has been built to feature enhanced navigation and architecture, plus a new visual design to display the dynamic content, facilitating a more intuitive, clear and user-friendly experience.
What’s more, as Bausch + Lomb is committed to delivering high-value, meaningful services to resonate with each of their partners. Healthcare practitioners can also create their own user account and personalise it. This includes the ability to download specific materials of interest to your account, diarise and invite contacts to events, creating a unique user experience.
1. Bausch + Lomb study, conducted with its research partner KRC Research, surveyed 11,000 consumers across Brazil, China, France, Germany, India, Italy, Japan, Russia, Spain, U.K., and the U.S. validated by 147 eye health professionals from 26 different countries.
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