Bausch + Lomb UK/I launches digital hub

Bausch + Lomb, a company of Bausch Health, announces today the launch of their enhanced digital hub Bausch.co.uk. With over 160 years of eye care heritage and devoted international expertise, Bausch + Lomb remains at the forefront of visionary innovations. Introducing their next generation website - a destination for customers and healthcare professionals to access the latest information on eye concerns and associated eye care advice.

Bausch + Lomb’s unparalleled breadth of the finest eye care products and services, from contact lenses and lens care, to pharmaceuticals, eye care nutrition, intraocular lenses and surgical equipment, puts it in prime position to offer this unique dedicated digital eye care channel.  

This website will become a hive of activity delivering educational materials, news, product information and expert insight. The website will also have the functionality for Health Care Professionals to order products online as well as learn about the company’s extensive eye care portfolio.

The innovative hub has been built to feature enhanced navigation and architecture, plus a new visual design to display the dynamic content, facilitating a more intuitive, clear and user-friendly experience.

What’s more, as Bausch + Lomb is committed to delivering high-value, meaningful services to resonate with each of their partners. Healthcare practitioners can also create their own user account and personalise it. This includes the ability to download specific materials of interest to your account, diarise and invite contacts to events, creating a unique user experience.  

Did you know?

• In 1954 Bausch + Lomb was awarded the Oscar from the Motion Picture Academy of Arts & Sciences for the CinemaScope lens.
• Bausch + Lomb camera optics were used on the ‘Surveyor’ lunar probes in 1965, taking the first satellite photos of the moon surface
• In 1937, the company introduced Ray Ban glasses to the market 
• In 1971, the Bausch + Lomb experts created the first approved soft contact lens in the world
• Bausch + Lomb is one of the largest global provider of eye care products, operating in more than 100 countries
• Bausch + Lomb works with international eye care specialists and supports the charity Fight for Sight

Facts:

• Bausch + Lomb research with 11,000 consumers, validated by 147 international eye care experts, revealed that almost 70% of people worldwide would rather give up 10 years of their life, or even sacrifice one of their limbs, than lose their eyesight^1^
• While 80 percent of visual impairment is preventable if detected and treated early enough, not enough people are having regular eye exams^1^