Bausch + Lomb has launched the What Woman Want Initiative to support eye care professionals to enhance their customer conversations with their key cohort of patients – with the aim to improve their experience and build loyalty in practice.

Why Women?

  • 64% of contact lens wearers are female1
  • 68% of women have only ever bought their contact lenses in-store1
  • 39% of women who buy lenses in store do so because of good customer service1

Bausch + Lomb commissioned focus group and mystery shopper exercises (led by female patients) to further uncover the practical and emotional drivers for women’s decisions about contact lenses; and help eye care professionals better understand and act on them.

The What Women Want initiative combines Bausch + Lomb’s experience and heritage in eye care with this new insight from independent practices across the UK.

Watch the video here.

To uncover key insights from the What Woman Want initiative for your practice click on "+" below then click the link.

Download the infographic

Please contact your local Bausch + Lomb Territory Manager if you would like your practice to participate in our workshop, ‘Enhancing your conversations with patients’: Designed to support your understanding of patients and their personal priorities when wearing contact lenses.

Practices will receive a 10 point plan* to create an excellent patient experience and promote patient loyalty to drive a healthy and sustainable optometry business.


1. BMG Research GOC 2015 Contact Lens Survey, February 2016

* 10 point practice plan developed from insights gathered from practices across the UK who participated in Mystery Shopper experiences during Oct – Dec 2018.


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